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Tourism Campaign a Huge Success

The results of the Falkland Islands Tourist Board™s (FITB) first online marketing campaign in the UK have been outstanding, according to Jake Downing, General Manager of FITB.  The campaign ran from 18 August to 27 October, and included a series of print adverts in the Guardian and Observer newspapers, as well as 1.5 million online adverts on the Guardian™s own website. The adverts were designed to encourage visits to a dedicated Falkland Islands ˜microsite™, which included an image gallery of the Falkland Islands, as well as information about what to do and see, links to other relevant websites, plus a competition to win a holiday to the Falklands.  By the end of the campaign the microsite had been viewed by 17,342 users and the competition had received 10,296 entries.

Thirty-three different cruise vessels are scheduled to visit a total of around 215 Falklands destinations in the coming tourist season (until April 2010).  While Stanley will claim the majority of visits with just over 90 calls, Carcass Island, West Point and New Island are also popular destinations with well over 20 planned visits this summer season.